Beijing Yanjing New World Shopping Mall

Location: Beijing, China

Site Area: 1.0 ha
Building Area: 22,805 sqm

Client: New World China Land (Beijing)

 


The project is located within the Second Ring Road of Beijing, north of the Temple of Heaven Park. It is positioned as a themed commercial complex with a focus on trendy accessories and anime culture, complemented by leisure and dining. The total floor area is approximately 22,805 square meters, spanning five floors including B1, F1, F2, F3, and F4.


The design is centered around the novel and trendy theme "iTOWN," using the trendy element "i" as a creative point. The goal is to create a cutting-edge, fashionable, and leisurely entertainment space with a theme of anime experience. By featuring trendy stores with Japanese and Korean goods, the project aims to attract local residents and tourists for shopping and leisure, contributing to the vibrancy of the Chongwen business district.

Beijing Yanjing New World Shopping Mall

Location: Beijing, China

Site Area: 1.0 ha
Building Area: 22,805 sqm

Client: New World China Land (Beijing)

 


The project is located within the Second Ring Road of Beijing, north of the Temple of Heaven Park. It is positioned as a themed commercial complex with a focus on trendy accessories and anime culture, complemented by leisure and dining. The total floor area is approximately 22,805 square meters, spanning five floors including B1, F1, F2, F3, and F4.


The design is centered around the novel and trendy theme "iTOWN," using the trendy element "i" as a creative point. The goal is to create a cutting-edge, fashionable, and leisurely entertainment space with a theme of anime experience. By featuring trendy stores with Japanese and Korean goods, the project aims to attract local residents and tourists for shopping and leisure, contributing to the vibrancy of the Chongwen business district.

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